Introduction

Most of you might have read some blog posts in your lifetime. But most people don’t know how to write an engaging blog post. For those who don’t know, a blog post is information provided by websites. It addresses a specific topic. It can be reviews, top 10’s, how to.., what.., etc. All these are blog posts. Blogs are crucial for almost all websites unless it is a video or audio streaming platform. These blogs help big corporations and small to medium businesses to connect with their audience. They help them reach their target customers. Almost all websites have blogs and articles that are related to their niche. This helps in ensuring the authenticity of the website. Apart from that, it is easier to gain the trust of the people visiting it. Here are the things to remember for writing an engaging blog post.

Choose a topic that people search for

Knowing what people want to read is the most important thing. Otherwise writing a blog is a waste of time. You must choose a topic that is relevant to your business. At the same time, it must converge with the audience’s interest. You should not choose a topic that is irrelevant to what people search for. What is the point of writing a blog that people might not read?

Depending upon the niche, people search for different things. So you must understand what people want to know about a particular topic in your niche. Select a topic that you are confident about. Try to select a topic that people search for but does not have enough results.

Choose a title that grabs attention

The title is critical if you want people to read your article.Yyou must come up with a title that hooks your audience immediately. The title is what compels readers to click on a link. People will not read your article if they are not attracted by the title. Many people fail to understand that it is not just about the content. Good content won’t get readers without a good title. Try to come up with a title that addresses a query. Avoid making statements in titles if you can’t provide the value. Look at your competition for ideas. Don’t go for lengthy titles. Make them short. Titles with 10 words or less are great. Only go over that if it is very important.

Try to tell a story

What does a story consist of? A beginning, middle and end. You have to learn the same approach while writing a blog. Just like a story, your blog must contain a beginning, middle and end. The beginning is introducing your audience to the topic. Give them a brief about the topic. Also, let them know what they are going to learn from the blog. The middle is what your topic actually deals with. It contains all the information that you want to provide your audience. So make sure that you don’t miss any important details. Make it as precise as possible. The conclusion is the end that sums up what you wanted to say. It is like a summary that helps readers get the gist of a blog.

Step into the reader’s shoe

Understanding the reader helps you improve your blogs. Don’t approach any topic from an expert’s point of view. Because not everyone has the same knowledge. Always look at a topic from a reader’s perspective if you want to write an engaging blog post. A reader is more often than not clueless. You have to guide them through your blog with ease. So look at the title first. After that, imagine you are the reader. Now, think about all the questions that may arise if you were in their place. Don’t get into other things that are not related to your topic. Only do it if it is necessary. Once you understand how a reader views a topic, it is smooth sailing. You will be more inclined to give them what they are looking for.

Provide solutions to the problems

As mentioned earlier you must understand the problems arising from a topic. These are the questions that readers may have. So it is your responsibility to give them the answers. Provide all the details that answer a question completely. Missing out on important details may give rise to more questions. This might confuse the reader completely. If that happens they will completely miss the point. Make sure you provide solutions to all the queries that a reader might have. They shouldn’t read another blog after reading yours. That’s what you should aim for.

Keep it simple

Simple blog posts are popular compared to complex ones. Why? Because they are easier to read and understand. One should take only a few minutes to read an average blog post. It should take less than 5 minutes to read it. If you fail to do that then you failed as a content writer. Only some blogs are supposed to be lengthy. It depends upon their significance to the reader. So don’t write everything you learned. Only write what is necessary.

Another reason for writing simple blogs is the attention span of the users. It is found that people’s attention span has decreased in the last few decades. If you know what is SEO, you know the importance of word count. So writing a 3000-word article with too much information is useless. Keep it between 1000 to 1500 max. Learn transition words and use them appropriately. Transition words help readers in effortless reading.

Proofread

This is something that most people don’t understand. They don’t know its importance. Always proofread your blogs before posting them. You may have top writing tools that help you write blogs. But always proofread at least once. This is because you may have some spelling or grammatical errors that these tools did not pick up. Even the biggest corporations make their writers proofread their articles. And yet, there will be some mistakes they fail to correct. You may not notice it but the readers do. It will make you or your organisation look unprofessional and irresponsible. This should be the main reason to proofread every blog post.

Conclusion

Select a topic that people want to read. Look at your competition for inspiration. Create a title that hooks your target audience. Imagine you are telling a story. Do not leave out any details. Write a simple blog that answers all the queries related to the selected topic. Don’t forget to proofread before posting any article or blog. Understanding the reader is essential in understanding how to write an engaging blog post.