Introduction

The phrase SEO is not new. But with the growth of digital marketing, it has gained a lot of popularity recently. Anyone who knows what is digital marketing knows about SEO but not how it works. They may have heard the term, at the very least. SEO is a technique that helps businesses in gaining clients or customers. Every business with a website has content. Moreover, SEO is necessary for every website, regardless of its niche, to reach its intended audience. It’s an important technique that any prospective digital marketer ought to be aware of. Though most people use search engines, not everyone is familiar with how they operate. That’s the main topic of this post. You will learn what is SEO and how it works.

What is SEO?

SEO is the short form of Search engine optimization. What does it deal with? It all comes down to ranking your page high in the search results. Consider what you would do right now if you were curious about something. You visit Google and enter your search term. There are many results when you enter a search query. You just choose one result from the top, even if there may be hundreds or even thousands.

Why do you think some results are on top and others are not? It was all because of SEO.The process of making your content more relevant to a search query is known as SEO. As a result, the page appears higher in search engine rankings.

Why is it important?

You could be asking yourself why you should appear in the top search results. Because people are interested only in those results. You cannot increase organic traffic to your website in any other way. One can get this results only if they know how SEO works.

The majority of individuals think that the results on top are the most prominent results coming from reliable sources. Besides, who would think that the results on the second or third page will be the best? You have to be among the top if you are the best. It is important to be among the top search result and it should be your goal.

At the very least, your page needs to appear on page one. If you wish to outperform your rivals, this is important. SEO should be prioritized primarily because of its long-term advantages. SEO requires a lot of work. A year or more can pass before you accomplish your goal.

However, once you are ranked higher, you will remain there for a very long period. Other than that, SEO is completely free of cost. All you need is a WordPress-powered website, which can be created with any website-building tool. You can reach your target audience if you put in the necessary time and effort. This even enables you to take on some major market players. There are mainly two types of SEO. One is on-page SEO and the other is off-page SEO.

On-page SEO

This is performed on your website and its content. There is no external influence. Here, you optimize your content to make it easier for the user to discover. To achieve this, use relevant keywords. It will be easier for search engines to find if you include synonyms or relevant phrases. To make it more SEO friendly, include HTML tags, SEO titles, and inbound links part from keywords. The user will have an excellent experience as a result of this. And keep in mind that Google suggests websites that offer its users a seamless experience. To benefit from on-page SEO, you must master it completely.

Off-page SEO

You perform this activity outside of your websites. It involves having your website or links to it appear on other websites. By doing this, you can increase the legitimacy of your website. If another person endorses your website, it will appear more trustworthy. Writing guest blogs and other content is part of this. Furthermore, social media is a fantastic tool for off-page SEO. Having a social media profile is essential for credibility. Recognize that following or likes have no bearing on it. Maintain a social media presence and share content frequently.

This is how SEO works

The majority of the SEO is done for Google. Why? Because it holds the largest percentage across all search engines. So most of the SEO is done to satisfy the parameter set by Google. Google uses a variety of algorithms to validate content in its search engine. You must add your website to the Google Search Console in order for it to rank on Google. Google rates each page on your website after you’ve completed this. Three steps are involved in this process: crawling, indexing, and ranking.

Crawling

Google has these bots called crawlers that continuously search for new pages. Thus, these crawlers make an effort to reach your content each time you upload it to your website. They accomplish this by clicking on your earlier, well-known links. They visit previous pages as well as newly created ones to see if there have been any changes.

Indexing

Google determining whether or not it should list a page, is the process of indexing. Google only indexes pages that it deems valuable. Your page is kept in a database once it has been indexed. However, occasionally a page is not indexed. The causes are as follows:

• If the text contains plagiarized content.
• If it fails to crawl the page.
• If the information is useless
• If there are no inbound links.

Ranking

This is the last step. Only after crawling and indexing your page, Google ranks it. Google evaluates a page’s ranking based on multiple factors. Most crucially, though, is your site’s speed, reputation, and keyword density. In order to seem relevant in search results, keywords are crucial. Google builds its reputation by not recommending dubious websites to its users. If you want to reach an audience on many devices, loading speed is essential. For your website to rank higher on Google, make sure it is mobile-friendly.

Conclusion

SEO is the process of optimizing content so that it responds to a user’s query. To rank higher on Google, you have to do both off-page and on-page SEO. Please be patient as it takes some time. This will assist you in getting free visitors to your website. Before Google can rank a page, it needs to be crawled and indexed. To speed up loading times, make sure you optimize your images. we hope that now you have an idea of what is SEO and how it works. is a brief description